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Klaviyo vs ActiveCampaign vs Omnisend
The definitive comparison guide. Find the perfect email marketing platform for your e-commerce business with our detailed analysis of pricing, features, and integrations.
Quick Overview
Get a snapshot of each platform at a glance before diving into the details.
The complete marketing automation platform for e-commerce
- Best-in-class e-commerce integrations
- Advanced AI-powered features
- All features included on all plans
- Powerful customer data platform
E-commerce brands wanting deep customer insights and sophisticated automation
Marketing automation that works for you
- Most integrations (900+)
- Advanced CRM capabilities
- Sophisticated automation builder
- HIPAA compliance available
Businesses needing CRM integration and complex automation workflows
E-commerce email & SMS marketing made easy
- Best value for e-commerce
- 24/7 support on all plans
- Unlimited emails on Pro
- Built-in product reviews (Shopify)
E-commerce stores wanting simplicity and value
Pricing Calculator
Estimate your monthly cost based on your contact list size and features needed.
Add SMS capabilities to your plan
Prices shown are estimates based on publicly available information. Actual pricing may vary based on specific features, billing cycle, and promotional offers. Contact each provider for exact quotes.
Feature Comparison
Detailed breakdown of features across all three platforms.
| Feature | Klaviyo | ActiveCampaign | Omnisend |
|---|---|---|---|
Email Marketing | |||
| Drag & Drop Editor | |||
| Email Templates | 200+ | 250+ | 250+ |
| A/B Testing | Pro+ | ||
| Predictive Sending | Pro+ | ||
| AI Subject Lines | |||
Automation | |||
| Pre-built Workflows | |||
| Custom Automation | 5 actions (Starter) | ||
| Automation Splits | Pro+ | ||
| Behavioral Triggers | |||
SMS Marketing | |||
| SMS Campaigns | Add-on | ||
| MMS Support | US/AU only | US/CA only | |
| Two-way SMS | |||
| SMS Cost (US) | 1 credit | 1 credit | $0.015 |
Analytics & Reporting | |||
| Revenue Attribution | Pro+ | ||
| Campaign Analytics | |||
| Customer Lifetime Value | Enterprise | Pro | |
| Custom Reports | Pro+ | Pro | |
Segmentation | |||
| Basic Segments | |||
| Behavioral Segments | Plus+ | ||
| Predictive Segments | Pro+ | ||
| Custom Properties | Enterprise | ||
E-commerce | |||
| Product Recommendations | Plus+ | ||
| Abandoned Cart | |||
| Browse Abandonment | Plus+ | ||
| Product Reviews | Via integration | Via integration | Built-in (Shopify) |
Integration Comparison
See which platforms connect with your favorite tools.
| Integration | Category | Klaviyo | ActiveCampaign | Omnisend |
|---|---|---|---|---|
| BigCommerce | ecommerce | |||
| BigQuery | analytics | |||
| Calendly | productivity | |||
| Canva | productivity | |||
| Ecwid | ecommerce | |||
| Facebook Ads | advertising | |||
| Google Ads | advertising | |||
| Judge.me | other | |||
| LinkedIn Ads | advertising | |||
| Magento | ecommerce | |||
| Meta Ads | advertising | |||
| Microsoft Dynamics | crm | |||
| PayPal | payment | |||
| Pipedrive | crm | |||
| Salesforce | crm | |||
| Shopify | ecommerce | |||
| Shopify Plus | ecommerce | |||
| Shoplazza | ecommerce | |||
| Slack | productivity | |||
| Snowflake | analytics |
Showing 20 of 28 integrations. Use search to find specific ones.
Support Options
Compare the level of support you can expect from each platform.
Free plan available indefinitely for up to 250 contacts and 500 email sends/month. Includes 150 mobile message credits.
14-day free trial. No credit card required. Instant setup with all core features.
Free plan available indefinitely. 500 emails/month, 500 web push, 60 free SMS credits. No credit card required.
Find Your Perfect Match
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Frequently Asked Questions
Common questions about choosing between Klaviyo, ActiveCampaign, and Omnisend.
Disclosure: This page contains affiliate links. We may earn a commission at no extra cost to you. Learn more