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The Best Email Marketing Platform for Your Online Store
Klaviyo vs ActiveCampaign vs Omnisend vs Brevo vs Bento — a side-by-side breakdown built for e-commerce brands. Compare Shopify-ready integrations, abandoned cart flows, SMS pricing, and revenue attribution to find the right fit for your store.
Quick Overview
Get a snapshot of how each platform fits an online store before diving into the details.
The complete marketing automation platform for e-commerce
- Best-in-class e-commerce integrations
- Advanced AI-powered features
- Native WhatsApp marketing with AI channel routing between SMS and WhatsApp
- Powerful customer data platform
E-commerce brands wanting deep customer insights and sophisticated automation
E-commerce automation with CRM-grade customer journeys
- Most integrations (900+), including major carts and payment tools
- Advanced CRM capabilities for repeat-buyer relationships
- Native WhatsApp Business Solution Provider (BSP) with no-code flow builder
- Sophisticated automation builder for multi-step customer journeys
E-commerce brands with complex customer journeys who need CRM integration alongside marketing automation
E-commerce email & SMS marketing made easy
- Best value for e-commerce
- 24/7 support on all plans
- Unlimited emails on Pro
- Native web push included free, even on the Free plan
E-commerce stores wanting simplicity and value
Lean e-commerce email & SMS without per-contact fees
- Unlimited contacts on every plan, even large abandoned-cart lists
- Pay for email volume, not list size
- Native WhatsApp campaigns on Professional & Enterprise plans
- Very affordable entry-level pricing for growing stores
Budget-conscious e-commerce stores that want email and SMS marketing without paying per contact — note CRM/sales tools are a separate add-on, not bundled in
Usage-based email marketing for solo DTC founders
- Built for solo founders and small direct-to-consumer stores
- Unlimited marketing sends and team seats included on paid plans
- Usage-based pricing that scales with active users, not raw list size
- Two-way WhatsApp support via the Bento Chat add-on
Solo founders and small direct-to-consumer stores wanting simple, event-driven email marketing without enterprise complexity — note it has no free plan and lacks the built-in abandoned cart and product recommendation flows that Klaviyo and Omnisend offer
Pricing Calculator
Estimate your monthly cost based on your store's contact list size and the features you need.
Add SMS capabilities to your plan
Requires Email & SMS plan (billed through Mobile Messaging)
Requires Standalone WhatsApp plan, or add-on on Plus/Pro/Enterprise
Via OneSignal/PushPushGo integration
Capped at 500 sends/mo on Free
Requires Professional or Enterprise only
Included from Starter plan up
Requires Bento Chat add-on ($30/mo) on top of an active Marketing Platform plan
Prices shown are estimates based on publicly available information. Actual pricing may vary based on specific features, billing cycle, and promotional offers. Contact each provider for exact quotes.
Every Pricing Plan, Platform by Platform
The full plan lineup for each platform, including where WhatsApp fits into the mix.
250 contacts
- Drag-and-drop email editor
- AI subject line generator
- Marketing Agent for campaigns
- Basic segmentation
- Revenue attribution
- Customer Hub portal
- Helpdesk ticketing
Small businesses and startups getting started with marketing automation
500 contacts
- Everything in Free
- 24/7 email support
- Advanced automation flows
- A/B testing
- Predictive analytics
- Custom reporting
Growing businesses focused on email marketing
500 contacts
- Everything in Email plan
- SMS/MMS marketing
- Native WhatsApp marketing
- Mobile push notifications
- Two-way SMS conversations
- Smart send time optimization
Businesses wanting multi-channel marketing
Feature Comparison
Detailed breakdown of features across all five platforms.
| Feature | Klaviyo | ActiveCampaign | Omnisend | Brevo | Bento |
|---|---|---|---|---|---|
Email Marketing | |||||
| Drag & Drop Editor | |||||
| Email Templates | 200+ | 250+ | 250+ | 60+ | 20+ |
| A/B Testing | Pro+ | Standard+ | |||
| Predictive Sending | Pro+ | Standard+ (AI send time) | |||
| AI Subject Lines | |||||
Automation | |||||
| Pre-built Workflows | |||||
| Custom Automation | 5 actions (Starter) | Standard+ | |||
| Automation Splits | Pro+ | Standard+ | |||
| Behavioral Triggers | |||||
SMS Marketing | |||||
| SMS Campaigns | Add-on | Pro plan only | |||
| MMS Support | US/AU only | US/CA only | |||
| Two-way SMS | |||||
| SMS Cost (US) | 1 credit | 1 credit | From $0.007 (Pro plan add-on only) | Pay as you go | N/A |
WhatsApp Marketing | |||||
| WhatsApp Campaigns/Broadcasts | Professional+ | ||||
| Native WhatsApp Business API | Official Meta BSP | BYO provider (Twilio/360Dialog/Bandwidth) | |||
| Two-way WhatsApp Conversations | Via Bento Chat add-on | ||||
| WhatsApp in Automation Flows | |||||
| Plan Required for WhatsApp | Email & SMS plan | Standalone or Plus+ add-on | Not available | Professional or Enterprise | Chat add-on ($30/mo) |
Push Notifications | |||||
| Web Push Notifications | Via OneSignal/PushPushGo | Starter+ | |||
| Mobile App Push | Via OneSignal/PushPushGo | Professional+ | |||
| Web Push in Automation Flows | Via OneSignal/PushPushGo | ||||
| Plan Required for Web Push | Not available | OneSignal Growth+ or PushPushGo Pro+ | All plans (500/mo cap on Free) | Starter or higher | Not available |
Analytics & Reporting | |||||
| Revenue Attribution | Pro+ | ||||
| Campaign Analytics | |||||
| Customer Lifetime Value | Enterprise | Pro | |||
| Custom Reports | Pro+ | Pro | Professional+ | ||
Segmentation | |||||
| Basic Segments | |||||
| Behavioral Segments | Plus+ | Starter+ | |||
| Predictive Segments | Pro+ | ||||
| Custom Properties | Enterprise | ||||
E-commerce | |||||
| Product Recommendations | Plus+ | ||||
| Abandoned Cart | |||||
| Browse Abandonment | Plus+ | ||||
| Product Reviews | Via integration | Via integration | Built-in (Shopify) | Via integration | Via integration |
WhatsApp Capabilities
WhatsApp support varies widely — from native, AI-routed campaigns to no support at all. Here's exactly what each platform offers and which plan you need to unlock it.
Klaviyo offers native WhatsApp marketing for campaigns and flows, supporting rich media (images, video, carousels, interactive buttons). It is billed through the same Mobile Messaging plan as SMS, and AI channel affinity can automatically route messages to a customer's preferred channel. Note: as of April 2025, Meta blocks WhatsApp marketing messages to US phone numbers.
ActiveCampaign hosts and manages the WhatsApp Business API connection directly, with a no-code flow builder, a shared team inbox for two-way conversations, and API access to trigger template messages. It can be purchased as a standalone plan or added to an existing Plus, Pro, or Enterprise email plan; per-message credits apply for outbound template messages.
Omnisend has no native WhatsApp marketing channel, message builder, or built-in WhatsApp Business API integration on any plan. To reach customers on WhatsApp, you need a third-party tool (e.g. Chatarmin) or an automation platform like Zapier/Integrately that triggers WhatsApp sends from Omnisend webhooks.
WhatsApp campaigns are exclusively available on Brevo's Professional and Enterprise plans — not on Free, Starter, or Standard. The Professional plan includes an allotment of 1,000 monthly WhatsApp messages; beyond that (and on Enterprise) you purchase prepaid WhatsApp credits, priced by recipient country and message type (Marketing, Utility, or Authentication).
Bento does not have a native WhatsApp marketing/broadcast channel. WhatsApp support lives in the $30/mo Bento Chat add-on, a shared inbox for two-way WhatsApp and SMS conversations — but you must bring and configure your own WhatsApp provider (Twilio, 360Dialog, or Bandwidth). Automated replies can be triggered via Flows or Chat settings, and messages can be sent via the Chat API.
Integration Comparison
See which platforms connect with your storefront, payment processor, and ad channels.
| Integration | Category | Klaviyo | ActiveCampaign | Omnisend | Brevo | Bento |
|---|---|---|---|---|---|---|
| BigCommerce | ecommerce | |||||
| BigQuery | analytics | |||||
| Calendly | productivity | |||||
| Canva | productivity | |||||
| Ecwid | ecommerce | |||||
| Facebook Ads | advertising | |||||
| Google Ads | advertising | |||||
| Judge.me | other | |||||
| LinkedIn Ads | advertising | |||||
| Magento | ecommerce | |||||
| Meta Ads | advertising | |||||
| Microsoft Dynamics | crm | |||||
| PayPal | payment | |||||
| Pipedrive | crm | |||||
| Salesforce | crm | |||||
| Segment | analytics | |||||
| Shopify | ecommerce | |||||
| Shopify Plus | ecommerce | |||||
| Shoplazza | ecommerce | |||||
| Slack | productivity |
Showing 20 of 29 integrations. Use search to find specific ones.
Support Options
Compare the level of support you can expect when your store needs help fast, like during a launch or sale.
Free plan available indefinitely for up to 250 contacts and 500 email sends/month. Includes 150 mobile message credits.
14-day free trial. No credit card required. Instant setup with all core features.
Free plan available indefinitely. 500 emails/month, 500 web push notifications. No credit card required. SMS is not available on the Free plan — it requires the Pro plan plus a paid SMS add-on.
Free plan available indefinitely with unlimited contacts and up to 300 emails/day. No credit card required.
No free plan. 30-day free trial of the Marketing Platform, no charge during the trial period.
Find Your Store's Perfect Match
Answer a few questions about your online store and we'll recommend the best platform for your needs.
Frequently Asked Questions
Common questions from online store owners choosing between Klaviyo, ActiveCampaign, Omnisend, Brevo, and Bento.
Disclosure: This page contains affiliate links. We may earn a commission at no extra cost to you. Learn more